The working library
Useful questions. Clearer marketing decisions
Practical guides to measurement, ownership and the conversations that keep marketing accountable.
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Three foundations for a better working relationship
Measurement / 5 min read
Define a marketing outcome your team can agree on
A practical guide to choosing the event, qualification rules and source data behind a useful marketing measure.
Read the guideAccountability / 4 min read
What belongs in a useful monthly marketing report?
Five parts of a leadership pack that connect the outcome to the work, the interpretation and the next decision.
Read the guideWorking together / 5 min read
What to agree in the first 30 days with a marketing team
A working agenda for setting priorities, responsibilities and a measurement rhythm before activity becomes the plan.
Read the guideA more accountable way forward
Bring a real question to the conversation
If a guide raises a question about your own marketing, we can work through the outcome, responsibilities and next step together.